Working together at one of the world’s leading HubSpot Solutions Partners, Hype & Dexter, the team identified a need for several solutions that would support the 100,000+ customers of HubSpot.
Romi and Benoit had shared the idea years earlier of an integration framework that would support rapid deployment of custom solutions using pre-built and tested modules. It was in working with HubSpot that they identified the opportunity it presented in being both a big enough ecosystem, but with a gap in the integration service space, that ‘Integration Glue’ would be perfect to fill.
At the same time, other business needs had started to give birth to both Micro Apps, single purpose operations that solved common business problems across CRM, data and automation. The HubSpot ecosystem was also lacking a dynamic document creation application that could populate documents with data direct from the CRM: enter DocMergy.
With a suite of smart integration-based business solutions, Integration Glue was born. We now offer custom modular integrations between HubSpot, and dozens of other systems, or custom; Micro Apps for the HubSpot Marketplace, or custom built for your business requirements; and DocMergy, a dynamic cloud-based document generation solution.